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rajia sultana
May 08, 2022
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Picture this: You happily work through your busy AdWords accounts, seeking Phone Number List hundreds, if not thousands, of conversions a week. Pretty simple, right?! But then someone throws you a curve ball: an account that only generates a few conversions per month. Goodbye, easy optimization! Hello, thinking outside the box. So what's hard about it? The obvious problem is that you have less data to work with, which means optimization is more difficult. It is also more difficult to Phone Number List measure performance and growth over time. And what about testing? We all know it's the bread and butter of any good PPC manager. Yet, when you get few conversions, it's not that simple! Now, you may be feeling frustrated thinking that you can't do anything with low volume accounts and they are destined to Phone Number List experience minimal change and low growth forever. Think again! In this article, I'll walk you through some steps for success in optimizing low-converting volume accounts in AdWords, covering goals, conversions, audiences, optimization, and testing. 1. Define your goals The first step to Phone Number List success is recognizing the need to be consistent in your approach and focus. This certainly applies to your campaign goals. Now, as we all know, the most common goals will be related to conversion statistics (CPA, ROAS, revenue, etc.). However, with a low volume of conversions, we won't see this as the Phone Number List most valuable metric to optimize on a daily basis. Instead, look at broader goals that fall under the following two areas: Brand awareness. If your main goal is to increase brand awareness, look at the quality traffic you drive to your website. Your key metrics here will be clicks and CTR. Focusing on defining your audience strategy and advertising content (more on that later), you can track improvements here. Engagement on the site. Another way to optimize towards a specific goal would be to Phone Number List use site engagement as a way to gauge traffic quality. Google Analytics is your best bet here, allowing you to measure performance and optimize by focusing on the various engagement metrics available
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rajia sultana

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